I believe social media is #1 in just about every aspect of marketing and customer service which is why I promote it so much. Its great for your company to have a Twitter, Facebook, LinkedIn, etc. But why does your CEO need to have personal accounts on those social media sites?
More Exposure: Every business aspires to have maximum exposure. For example, its great if you have a Twitter account for your company, but you need to have a separate, personal account as well, especially if youre the CEO.
Personal Relationship: Everyone loves being able to connect personally with companies they do business with. By having a personal Twitter account, CEOs can make the company more personal and give the business a face & personality.
Increase Your Organic Traffic: Social media is the most inexpensive form of advertising and marketing! Companies usually see a spike in organic traffic after an executive, especially a CEO join the social media bandwagon.
Some dont believe in social media the way I doas a way of promoting your business and helping with reputation and customer service. Trust me, it works... if its done properly. I gave a presentation to a CEO who put off social media for six years, he now has a Twitter and LinkedIn, along with the President. Their traffic, along with leads have increased exponentially.
