LinkedIn seems to be a more influential and overall more educated audience than other business sites. 3 out of 4 LinkedIn members (out of the 150+ million global users) use the site strictly for business and networking purposes. 64% agree that LinkedIn helps develop relationships and grow new business. Why not let it grow business for your company?
I have my own personal LinkedIn account and I have found it to be an excellent place for making connections with people I personally know as well as networking with other professionals in my area, in the US and even in other countries. I may not meet these people in person, but the information I receive from them can be invaluable.
PhaseWare and The IdeaWall (companies I work for) both have their own group and company pages. If we have a current or potential customer who doesn’t have Twitter or Facebook, but they’re on LinkedIn, we connect with them there. It’s another great way to share our information and what we’ve been up to, as well as keep up with them and their company.
Do you use LinkedIn? How do you like it for your business?
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